Monday, August 25, 2014

3D ANIMATION PROCESS

3D ANIMATION PROCESS- APPZINC LLC

Animation is great for conveying key messages effectively in a short space of time and in an engaging way. They’ll ensure your message sticks like chewing gum – and let’s face it; something that holds a child’s attention for 90 minutes must be doing a lot right!

3D animated Videos can bring to life anything you care to dream of, whether it be transforming a corporate presentation, an advert to promote your products or just an effective way to communicate that all-important message. Creating memorable characters, dynamic storyboards, mixing live action with animation plus enthusiasm and passion by the bucket-load are just a few reasons to choose Animation for bringing great ideas to life.

The main advantages of 3D animated ads are its 3 E'S- Explains, Educate and Entertain at the same time. It saves time, People are more likely to watch a video than read a lengthy document or website.

No matter what the situation is, though, the process of creating animation always starts out the same: Somebody wants it and is willing to pay for it and we call them customers.

There are also several different types of animation and the cost depends on many factors.  What follows is a brief account of the many stages of animation production as well as what influences the time and cost involved.


3 Main Stages in 3D Animation process

1.     PRE‐PRODUCTION
2.     PRODUCTION
3.     POST PRODUCTION


1· PRE-PRODUCTION

Several steps take place before production actually starts. This “problem solving” phase is known as pre‐ production. There is an entire industry devoted to these steps, since animation (and film‐making in general) can be a prolonged and expensive art form.
As the saying goes, “Time is money”.


 The Idea‐ Concept Development Stage-

The most important stage in any animation process, if the concept goes wrong the whole video will be waste of time and energy. Time Involved: Ideas can come in a flash. Good ideas may take years to develop. Cost Involved: Ideas are free and nobody can actually own one outright.


The Script‐

Usually, a writer translates the idea or the concept using a written known as a script.

The Storyboard

A storyboard is like a comic book in that several panels of sequential drawings map outthe story. Here, scene blocking, camera moves and even character performance are first illustrated. Since animation is such an expensive and time consuming process, production does not start until the storyboard has been approved by the client.

                                                       2·PRODUCTION

Once the storyboard is confirmed then the real works start the "ANIMATION" giving life to the concept, which have been developed. These Parts include:

Layout

During this stage the Director approves camera moves, depth of field and the composition of the models making up the set and set dressing. It is then the responsibility of the Modeling department to deliver these approved set, prop and character models in the final layout stages.

Modeling

Modeler’s turn the 2D concept art and traditionally sculpted maquettes into high detail, topologically sound 3D models. They then assist the Technical Animator and Enveloper as the model has a skeleton put in place and the skin is developed in this stage. Once the model is approved, it will be made available to the rigging and texture paint departments, who complete the final stages in preparing the model for animation and rendering.

Texturing

Whether creating a texture from scratch or through editing an existing image, Texturing Artists are responsible for writing shaders and painting textures as per the scene requirements.


Lighting

Lighters have a broad range of responsibilities, including placing lights, defining light properties, defining how light interacts with different types of materials, the qualities and complexities of the realistic textures involved, how the position and intensity of lights affect mood and believability, as well as color theory and harmony.

Rigging

Rigging is the process of adding bones to a character or defining the movement of a mechanical object, and it's central to the animation process. A character TD will make test animations showing how a creature or character appears when deformed into different poses, and based on the results corrective adjustments are often made.

Animation

Animate the characters in the scene and/or motion capture the skeletons to be placed back into the characters. This stage can involved multiple rounds of animating, and then going back and fixing and cleaning up the motion in the shot inserted all the objects needed in the scene. This is the longest step in the production process and may involve multiple sessions of motion capture and cleanup to achieve the desired results.

Full Resolution Rendering

Once the animation is complete and every shot has been planned out, the scenes are exported one at a time and sent to the render farm manager for distribution and output to the render nodes. 


3.Post-Production

Post-production is the third and final step in film creation, and it refers to the tasks that must be completed or executed after the filming or shooting ends. These include the editing of raw footage to cut scenes together, inserting transitional effects, working with voice and sound actors and dubbing to name just a few of the many post-production tasks.
Overall, however, the three main phases of post-production are compositing, sound editing and video editing.

Compositing

The compositing department brings together all of the 3D elements produced by the previous departments in the pipeline, to create the final rendered image ready for film! Compositors take rendered images from lighters and sometimes also start with compositing scripts that TDs develop in order to initially comp together their dailies (working versions of the shot.)

 Sound Editing

This department is responsible for selecting and assembling the sound recordings in preparation for the final sound mix, ensuring lip sync and adding all of the sound effects required for the final film.

Video Editing

Video editing is the process of manipulating and rearranging shots to create a seamless final product, and it is at this stage that any unwanted footage and scenes are removed. Editing is a crucial step in making sure the video flows in a way which achieves the initial goal. Other tasks include titling and adding any effects to the final video and text.

Conclusion

The production pipeline detailed above is broadly common in most studios, however each studio is likely to have a custom pipeline determined by the type of project they are currently undertaking. Moreover, animation production is a very coordinated process where different teams of artists work together while utilising optimum resources and achieving the initial goal in the time available.






Sunday, February 16, 2014

Website Design and its Process




Website Design and its Process

Web design is the planning and creation of websites. This includes the information architecture, user interface, site structure, navigation, layout, colors, fonts, and imagery. All of these are combined with the principles of design to create a website that meets the goals of the owner and designer.

We’ve developed a series of processes that enable us to be efficient while keep your goals as our top priority. If we are redesigning your website, we will thoroughly review your current website’s content prior to our first meeting and discuss with you what’s working vs. what’s not. We will also discuss your goals and ideas and help you understand the opportunities a new website can open up for you.

Introductions & Project Assignment



1. Kickoff meeting – Let’s get this party started! This is our first chance to hear about your organization and goals for this project. This phone call or meeting sets the stage for how you define a successful project and what elements you’ll be looking for Appzinc to provide.

2. Team Brainstorm - Our brains move at a million miles a minute, sometimes in the wrong direction. Before a big plan, design or development can get going, we must confirm we’re on the same page. The team brainstorming session gets what we heard in the kickoff meeting on the table so the client can confirm or correct our direction. Your participation in the process makes a world of difference. We discuss the organization’s audience, objectives and project value which will lead to an estimate or a project discovery. The goal of a brainstorm session is to develop the project scope & creative brief.

3. Contracts - The scope is finalized, budget minimums and maximums are set, milestones and goals have been determined, roles and responsibilities have be agreed upon. Paperwork makes sure it’s in writing and we’re ready to embark on a wonderful project relationship. 

Design & Engineering


4. Content sitemap – The blueprints to your new website We build a hierarchy (or sitemap) of the pages your new website will include. This sitemap serves as our guide to understanding where each piece of content will reside on your new website and allows us to plot navigation and lay out pages in a manner which is easiest to navigate. Upon completion of this step, it is the responsibility for someone defined in the scope to begin delivering content for the website. Sometimes it’s the client, sometimes it’s a copywriter, but regardless of who… it’s very important. 

5. Prototyping & Wireframes - Planning a user friendly experience Using both the content sitemap and the creative brief our designers and engineers work together to plan the interactions of the website. How a user moves through a website is of equal importance to the content they’ll be interacting with. 

6. Artwork mockups – Your website begins to take shape By this stage your website will have vision, purpose and direction, but still needs the tangible look and feel that communicates your company brand and positioning. Our gifted interface designers begin to give the skeleton some muscular definition and posture. No slouches here, just lean performance machines. Revisions are made until all objectives are met in accordance to scope. 

Construction & Inspection


7. Coding – Design comes to life Once artwork is approved, we move to the coding stage where the art is coded using standards compliant HTML and CSS to allow it to be viewed on the internet. Throughout the process we run tests and process bug reports to launch with the most stable, polished,  finished product possible. 

8. Content build out – Making your site a resource Page by page, we organize your content and carefully optimize each page for search engines. All that aside, if any content is not useful to people we help you figure out a strategy to make it so. Search engines are trying to make the web more human friendly, so it’s a good idea to build content following the same strategy. 

9. Quality control & assurance - Your website is going to be visited, hopefully revisited & shared if users find it worthy. Just like building inspectors make sure pipes aren’t going to spring leaks, or electrical boxes aren’t going to start a fire, we put the site through it’s paces to help ensure users have the best experience possible. 

Secure, Launch & Learn


10. Security - From the beginning we’ve been thinking about security, making decisions on your behalf that protect and preserve the security of the system and those that connect to it. It’s at this point we begin the recurring monthly process of checks and balances that help your site stay as secure as the day it launches. 

11. Final approval and launch – Your website is made available privately for you to view and click through page by page. Once approved, we flip the switch and go live! We train you on editing your content using the simple content editor and you’re off to the races! 

12. Monitoring and follow up - We recommend you or allow us to monitor your new website’s performance after launch. Data should be the driving force in the decisions for change on the website, not hunch. Some data will need additional testing to fully comprehend value. Having someone around to translate the statistics into an actionable resource is hugely valuable as you make adjustments to improve the site’s ROI over time. 







Tuesday, January 7, 2014

Social Media Strategy: Where to Start & Why












Where to Start Your Social Media Strategy.. 

Whether you’re a bricks and mortar mom and pop business or a 100% online digital enterprise, NOT participating in social media is no longer an option. In many ways today’s social networks represent the new discovery engine. Consumers and business decision makers are sending their friends and colleagues to websites they like through their browsers and desktops and, increasingly, their mobile devices.According to eMarketer, more than 1.4 billion people worldwide will use social networks in 2013. Although the global audience is massive, it is by no means unified, they caution. It’s clear that companies of all sizes need to embrace a social media strategy because what our connections are doing online will drive your customers’ behavior more and more. What still appears murky for many, however, is exactly where to start.

Begin With Social Media Monitoring

I recommend casting your net wide, beginning with social media monitoring. Why? Because basic business intelligence will provide a framework and may also reveal gaps in your competitor’s digital footprint – knowledge you can take advantage of. For example, Google+ is still an underutilized platform for many companies, even with 343 million users. If your competitor isn’t using a specific top-tier social media platform, your business can become an influencer with little effort.
However, there are hundreds of social media sites and apps that may fit your target audience perfectly and some your competitors may not have discovered.

The Core of Your Social Media Strategy: Goals & Measurement

Just as every website serves a purpose, so too should your social media strategy. A social media presence without a business objective is like having a website without a Contact page. Business goals involving social media will vary depending on your unique product or service; just be sure to identify them. For example, one objective of social media might be to support sales by answering questions or publishing how-to videos. Another may be to augment customer service.By establishing specific goals, you can measure results and calibrate your efforts accordingly. The one thing I’ve learned about social media is that it’s a fast-moving ecosystem. If you know what you want to achieve, and you aren’t hitting your numbers, you can always optimize tactics for better performance. Or, if your metrics are anemic, this may be the signal to refine your strategy.

Google recently made it even easier to measure referring traffic with their new Social reports. Since they scour the web looking for new content via links, it was only a matter of time before they released this layer of data. By providing a holistic social media report through your existing Google Analytics account, it will be much easier to replicate success when you know which pages, posts or social links are garnering the most engagement.

Integrate with Search

As Lee likes to say, “SEO is the peanut butter, social media is the jelly and content holds it all together”. The dynamic between social media content and shared links with visibility on search engines is undeniable. When planning out social media content, make sure you tap into keyword glossaries researched by the SEO team or agency. Creating keyword-optimized content that is prone to be shared will extend the reach of your social media messaging and attract even more participants to your networks on sites like LinkedIn, Facebook, Twitter and Google+.

How Can We Help you

Appzinc is a marketing driven company, with its hands firmly placed on the pulse of the upcoming social media marketing and brand developing trends. We know the ins and outs of the major SMM platforms and networks that would enhance your brand reputation and increase the bottom-line of your business. identify and figure out relevant social media sites and communities relevant to your niche Understand how they work, and connect them to your business. We use Facebook communities, Twitter profile, viral marketing promotions like video clips, e-books, images, articles, or interactive Flash games et al. as part of our SMM program and also implementing brand development.

Resources: http://appzincgroup.com/index.php 

 









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Tuesday, December 24, 2013

CHRISTMAS GREETINGS




May this Christmas be so special that you never ever feel lonely again and be surrounded by loved ones throughout ! 

APPZINC LOGO ANIMATION

video


Transforming your Imagination into reality through 3D animation is what we do at Appzinc. We specialize in creating 3D walkthrough / flythrough - a powerful tool to put your point through to the client. These invaluable 3d animation and 3D walkthrough animation tools can make it easier for most people to understand what 2D elevations and floor plans cannot reveal.

Appzinc- 3D Animation specializes in architectural visualization to create 3D Architectural Walkthroughs, Exterior and Interior 3D Walkthroughs, 3D & 2D Animations, Industrial Walkthroughs, 3D Animation, 3D Model Animation designed by 3D Designers.

We use Software like 3d Max, AutoCAD, After Effect & More to create 3d walk Troughs, Fly Pasts, Fly Bys, and Flythrough, Bird View & Aerial View 3D Rendering.Our creative team will help you to pre-visualize,design and market any Architectural Project.

Whether it is a big township, an apartment projects, or an industrial or a commercial buildings, team of experts will help you to get a business winning 3D animations, and appealing 3D Walkthrough animation. Whether it is creating stunning 3d animation for the screen or refining existing works for representation on the internet, our team eagerly takes up your demands to offer the latest possible solutions without compromising their artistic value.

3D ANIMATION, 3D WALKTHROUGH ANIMATION, 3D DUBAI,

Transforming your Imagination into reality through 3D animation is what we do at Appzinc. We specialize in creating 3D walkthrough / flythrough - a powerful tool to put your point through to the client. These invaluable 3d animation and 3D walkthrough animation tools can make it easier for most people to understand what 2D elevations and floor plans cannot reveal.



Appzinc- 3D Animation specializes in architectural visualization to create 3D Architectural Walkthroughs, Exterior and Interior 3D Walkthroughs, 3D & 2D Animations, Industrial Walkthroughs, 3D Animation, 3D Model Animation designed by 3D Designers.




We use Software like 3d Max, AutoCAD, After Effect & More to create 3d walk Troughs, Fly Pasts, Fly Bys, and Flythrough, Bird View & Aerial View 3D Rendering.Our creative team will help you to pre-visualize,design and market any Architectural Project.



Whether it is a big township, an apartment projects, or an industrial or a commercial buildings, team of experts will help you to get a business winning 3D animations, and appealing 3D Walkthrough animation. Whether it is creating stunning 3d animation for the screen or refining existing works for representation on the internet, our team eagerly takes up your demands to offer the latest possible solutions without compromising their artistic value.

Appzinc Walkthrough Animation Portfolio
http://www.youtube.com/user/appzincgroup/videos

APPZINC LLC

Appzinc group is a leading Dubai based full service Technology Company with expertise in mobile app development, mobile game development, 3d animation, web development, web designing, brand developing and business accelerator. We provide business building infrastructure and innovative solutions, through our products and services for start-ups in UAE, Dubai and all across the world.

With the arrival of smartphones, the utility of mobile phones has reached greater extents, triggering the explosion of business process revolution through mobile applications. With every business in the globe in need of mobile application, business accelarator and brand development for their growth, the scope is clearly visible for mobile apps development, hence Appzinc group is ready to exploit the scope to the core. We have a team focused exclusively on mobile apps development and our speciality is designing and developing app-experiences that wow users and bolster businesses bottom lines. We are experienced in developing high quality mobile apps to suit your business needs; be it creating a mobile store, building your brand through mobile apps, or increasing sales we offer mobile app development for IOS, Android, Blackberry and Windows mobile.

Appzinc group in a short span of time has also established itself as a leading web designing, web development, mobile friendly website development , 3d animation, social Media Marketing and brand developing service provider in UAE, Dubai and other Gulf Countries. At Appzinc we have friendly, highly skilled developers who think out of box and integrate a variety of research processes that include identifying society needs, competition and market dynamics. We design highly unique websites, mobile websites, search engine optimization explainer video production, 3D Animation, Flash presentation and social Media Marketing, providing our clients a complete web based solutions for their branding requirements.

Appzinc also provides business accelerator programs for start up at our incubator programs with the main goal to get you through with initial stage. Which means we will help you to put your unique idea to a working prototype that is impressive enough to attract the Venture capitalist and Angel investors, helping you to raise money on a larger scale.

In the case of Software development, Software solutions and IT solutions, our flexible engagement model integrates onsite, offsite and offshore solutions and resources managed through project managers, supported by client-dedicated project teams. Our Custom Software Development and Software solutions service line offers a full life cycle software development and engineering services.

Professional quality graphic design with a visual impact is important for the success of any business or organization. Your Graphic Design, Product presentations, Flash presentations, Brochure, Catalog designs and printing, content must be something that makes you stand out among the competition! With that in mind we strive to incorporate your vision of design with our creativity to insure a superb brand development that allows your name to have a lasting impression on the web, in print and in other places where you might employ your graphics.

Being one of the best SEO service providing company in Dubai and UAE, we believe on principles of honesty, reliability and hard work as search Engine Optimization is a Combination of ethical practices and a dedicated approach. We offer expertise in Search Engine Optimization with several creative ideas to optimize your website for search engines and generate great search engine driven traffic to your website.

http://www.appzincgroup.com/index.php